About Us

purpose

The purpose of the “6-pack” of family values is to define a set of family values that makes this family business such a special place to work. It brings to light the behaviors that differentiate us as a place to build a career…one that creates a true competitive advantage in the marketplace. It is a family culture you can see, hear and feel. It says this is a special place, with special people, who believe in who they are, what they are doing and the way they are doing it. It is what makes Carolina Premium Beverage the kind of place everyone wants to come to, and no one wants to leave. Certainly, it is a culture worth living, building and protecting, and one that will serve us well, into our future.

One

Part of the family

We Feel “Part of a Family” Through Our Actions and Culture! We are friendly with one another. We support each other. We have relationships that go deeper than just “work.” We care about each other on a more personal level – family, interests, hobbies, etc.

TWO

ardent supporters

We Are Each Other’s Most Vocal Critics & Most Ardent Supporters! We support each other through good and bad times, as well as “criticize” each other through good and bad times. When something can be improved, we speak up. When something is done well, we acknowledge it. We cheer each other on, and we give continuous feedback for improvement.

Three

Respect

We Treat Each Other With Respect! We keep an open mind to all ideas. We listen to each other and give opportunities for everyone to participate. We offer frequent constructive feedback in a way that is encouraging/supportive, rather than belittling.

four

Tools for success

We Give The Tools Needed to Be Successful! We provide opportunities for training, education, and improvement to all levels of the organization. We ask questions about what is needed to be successful, and we provide those things. We give our people every advantage we can to “win” as much as we can.

Five

Accountability

We Seek Accountability! We seek accountability from ourselves and others; we are responsible for our actions and performance results – good or bad. We praise people for success, and we don’t let critical errors slide under the rug. We create deadlines, expectations, and goals that people know to work towards, and we keep our performance promises.

Six

Learn grow achieve

We Learn, Grow, Achieve Together! We, as a family, strive for business achievement by setting stretch goals and inspiring each other to perform, so that we may catch greatness. We also encourage and support people to seek personal achievement through development plans, education, and “The Carolina Premium Way”.